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Wiley
The Full Story
Wiley is a global provider of knowledge and knowledge-enabled services that improve outcomes in areas of research, professional practice and education. Through the Research segment, the Company provides digital and print scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising. The Professional Development segment provides digital and print books, online assessment and training services, and test prep and certification. In Education, Wiley provides education solutions including online program management services for higher education institutions and course management tools for instructors and students, as well as print and digital content.
Using a globally distributed team with experts in five locations, including onsite support for the client, FFS implemented SAP Hybris to provide an end-to-end commerce platform with the following features:
• Digital and physical product catalog management
• Shopping cart
• Tax and payment processing
• Standardization of PCI-compliant Wiley Payment Gateway
• Rich integrations with existing Wiley backoffice systems
• AWS infrastructure solution to host SAP Hybris platform
In addition to implementing the out-of-the-box Hybris platform and integrating it with AWS, Adobe Analytics, Oracle Eloqua, and other internal systems, FFS completed the following customizations:
• Custom product variants for both physical and e-books
• PIN-code activation checkout flow for redeeming digital products
• Advanced checkout flow depending on order conditions, which includes special considerations for students and partners
On the front-end, the latest release of efficientlearning.com is designed specifically to adapt to the changing education-buyer journey, offering a single destination for Wiley’s accounting, finance, and business exam review products. Wiley is rapidly evolving from a printed product-centric approach to one that is more customer-centric. With this in mind, FFS integrated a Hybris-specific, responsive user interface across all channels of efficientlearning.com to create a more closely connected digital customer experience for Wiley’s users.